#socialmedia

Optimizing User Experience in Amusement Parks and Enhancing their Active Role in Urban Spaces through New Technology.

Sciarretta, E., Carriero, A., Marinensi, G. - This paper intends to review the main technological innovations applied to the world of theme parks, with the aim of identifying the strategies that can be planned to guarantee visitors an optimized experience. At the same time, it aims to understand how the new technology can help improving the integration between the fantasy space and the real, urban space.

The Use of Social Media as Part of a Transmedia Storytelling Strategy in WWE’s Professional Wrestling.

Eliseo Sciarretta - This paper aims at exploring the ways social media and new technologies are currently used within professional wrestling and how this model is exploited to create transmedia storytelling strategies. The first chapter is an introduction to the world of professional wrestling and its main promotion, World Wrestling Entertainment.

The “proper” way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Francesca Comunello, Simone Mulargia, Lorenza Parisi - Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists.