Between Sports Event and Media Event: The Sochi 2014 Winter Olympic Games in Italian Newspapers.
Marica Spalletta, Lorenzo Ugolini - Since its first edition (1896), modern Olympic Games have represented a far-reaching sport event, because they draw the attention of a wide audience and because their “festivity” breaks daily routines. According to Dayan and Katz (1992), Olympic Games are to be considered certainly as a sport event, but also as a media event.