Autori: Manlio Del Giudice, Ahmad Arslan, Veronica Scuotto, Francesco Caputo
Editore: Emerald Publishing Limited
Tipologia Prodotto: Articolo in rivista
DOI: https://doi.org/10.1108/IMR-05-2016-0098
Titolo della Rivista: International Marketing Review
Numero; Volume: 5; 34
Numero prima e utlima pagina: 652 – 673
Codice ISSN: 0265-1335
Anno di Pubblicazione: 2017
Link: https://www.emerald.com/insight/content/doi/10.1108/IMR-05-2016-0098/full/html
Abstract:
The purpose of this paper is to address internationalisation of small- and medium-sized enterprises (SMEs) by specifically focussing on collaborative entry modes. Despite significant research done on market entry and internationalisation strategies of firms, the use of collaborative entry modes by SMEs during internationalisation has not received a lot of attention. The authors contribute to foreign market entry studies by analysing the influences of cognitive dimensions on collaborative entry mode choice (equity vs non-equity modes) of SMEs in their international markets.