Autore: Sciarretta, E.
Editore: Springer, Cham
Tipologia Prodotto: Lecture Notes in Computer Science
DOI: 10.1007/978-3-030-21902-4_39
Titolo Libro: Social Computing and Social Media \ Design, Human Behaviour & Analytics
Numero; Volume: 11578
Numero prima e ultima pagina: 556 – 570
Codice ISBN: 978-3-030-21901-7
Anno di Pubblicazione: 2019
Link: https://link.springer.com/chapter/10.1007/978-3-030-21902-4_39
Abstract:
This paper aims at exploring the ways social media and new technologies are currently used within professional wrestling and how this model is exploited to create transmedia storytelling strategies. The first chapter is an introduction to the world of professional wrestling and its main promotion, World Wrestling Entertainment. In the second chapter, the author focuses on the storytelling within wrestling, introducing the concept of kayfabe, highlighting similarities in narrative between wrestling and serialized drama, but also their differences, bringing out the active role of the audience in wrestling. Then, attention is paid to how WWE in particular has managed to succeed in transmedia storytelling, exporting its content from TV shows and live performances to a wide range of other media and products. Finally, before the conclusions, the author analyzes the different uses of social media within wrestling, arguing that they impact kayfabe and allow the audience to change scenarios and storylines.
Keywords: Professional Wrestling – Social Media – Transmedia Storytelling